Best Buy was looking for ideas to reinvigorate their in-store video game department. The existing department merchandising used long runs of gondola shelving that was difficult to stock and didn’t offer protection against product theft.
This was a pre-design exercise to introduce planning, merchandising and overall department aesthetic ideas. One direction established a browsable game bar as a feature. The other aimed to mimic elements of the E3 video game event and possibly establish a branding partnership.