DAVE PINTER | Best Buy- Video Game Category Concepts
20+ years of experience developing and visualizing ideas for brand environments.
retail design,brand environments,brand architecture,interior design,architectural rendering
16768
portfolio_page-template-default,single,single-portfolio_page,postid-16768,qode-quick-links-1.0,ajax_fade,page_not_loaded,,qode-theme-ver-11.2,qode-theme-bridge,wpb-js-composer js-comp-ver-5.2.1,vc_responsive
 

Best Buy- Video Game Category Concepts

A concept direction project looking to improve the shopping experience and simplify merchandising

Best Buy was looking for ideas to reinvigorate their in-store video game department. The existing department merchandising used long runs of gondola shelving that was difficult to stock and didn’t offer protection against product theft.

 

This was a pre-design exercise to introduce planning, merchandising and overall department aesthetic ideas. One direction established a browsable game bar as a feature. The other aimed to mimic elements of the E3 video game event and possibly establish a branding partnership.

Research

Planning

Concepts