The typical grocery store frozen food aisle doesn’t allow much room for merchandising creativity. Typically packages are stocked on wire shelves behind glass cooler doors. This makes it difficult for a product to stand out beyond its package design.
Bon Appetit gourmet frozen dinner brand was looking for ways to broaden the exposure of their meals to customers. This series of sketches explores two different visual vocabularies with distinct ideas to support each direction.
Some of the ideas work within the limited confines of the cooler door space to attract attention and improve the neatness of the packages on display. Several other ideas expand beyond the grocery store to promote and sell Bon Appetit meals at food fairs, outdoor markets and hotels.