Chevron was intrigued by research showing millennials were greater snackers versus traditional meal consumers. They wanted to better organize and improve the overall look of their convenience store packaged snack offer to appeal to millennials. But they didn’t have a lot to invest in the program so the ideas had to work hard and not cost a lot.
Below are the three concept directions which are ordered by cost it would take to implement. Each needed a beacon fixture to serve as a focal point for the category. These were narrowed from a collection of a dozen quick 3D model studies.
Additionally they have a bakery fixture adjacent to snacks that needed to transform following the morning hours. Two methods are illustrated with possibly way the fixture could easily become extra merchandising space for packaged snacks.