Hess Petroleum was looking to update their convenience store architecture to create a more recognizable silhouette and open storefront. This project spanned from developing ideas through to refined renderings of the concepts which would ultimately lead to a prototype location being built. The ideas explored a number different shape combinations and signage placement. Ultimately a storefront that had a lot of glass and a defined sign totem was selected as the final design direction.
Following this project, there was a decision to explore the creation of a new C-Store brand separated from the Hess name. This needed to have its own architectural vocabulary so these concepts were produced to explore what that could be.