Hess – Prototype Convenience Store Architecture

20+ years of experience developing and visualizing ideas for brand environments.

retail design,brand environments,brand architecture,interior design,architectural rendering

17297

portfolio_page-template-default,single,single-portfolio_page,postid-17297,bridge-core-2.2.4,qode-quick-links-1.0,ajax_fade,page_not_loaded,,qode-theme-ver-21.4,qode-theme-bridge,disabled_footer_top,qode_header_in_grid,wpb-js-composer js-comp-ver-6.1,vc_responsive,elementor-default

Hess – Prototype Convenience Store Architecture

Creating a new synergy between brand identity and store architecture

Hess Petroleum was looking to update their convenience store architecture to create a more recognizable silhouette and open storefront. This project spanned from developing ideas through to refined renderings of the concepts which would ultimately lead to a prototype location being built. The ideas explored a number different shape combinations and signage placement. Ultimately a storefront that had a lot of glass and a defined sign totem was selected as the final design direction.

Following this project, there was a decision to explore the creation of a new C-Store brand separated from the Hess name. This needed to have its own architectural vocabulary so these concepts were produced to explore what that could be.