DAVE PINTER | Walmart- Pain Relief Endcap
20+ years of experience developing and visualizing ideas for brand environments.
retail design,brand environments,brand architecture,interior design,architectural rendering
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Walmart- Pain Relief Endcap

CREATING A STRONG PRODUCT STORY USING SHAPE AND COLOR

Merck Pharma wanted to create a consolidated pain relief product presentation and had the opportunity to show Walmart what that might look like. Existing in-store endcaps were largely used for promotion and Merck saw an opportunity to tell a broader story. With only a couple days notice, these concepts were developed to show distinctive visual and organizational approaches to creating a category anchor endcap.

 

The overall goals were to create better shape read and an intuitive product organizational strategy supported by graphics and color blocking.