Best Buy- Video Game Category Concepts
20+ years of experience developing and visualizing ideas for brand environments.
retail design,brand environments,brand architecture,interior design,architectural rendering
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Best Buy- Video Game Category Concepts

A concept direction project looking to improve the shopping experience and simplify merchandising

Best Buy was looking for ideas to reinvigorate their in-store video game department. The existing department merchandising used long runs of gondola shelving that was difficult to stock and didn’t offer protection against product theft.


This was a pre-design exercise to introduce planning, merchandising and overall department aesthetic ideas. One direction established a browsable game bar as a feature. The other aimed to mimic elements of the E3 video game event and possibly establish a branding partnership.