Mizuno – Prototype Experience Store
20+ years of experience developing and visualizing ideas for brand environments.
retail design,brand environments,brand architecture,interior design,architectural rendering
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Mizuno – Prototype Experience Store

A dynamic space that presents the premium products of four different sports

Japanese premium sporting goods brand Mizuno set out to open their first retail experience center adjacent to the Braves field in Atlanta. The program needed to incorporate Baseball, Running, Volleyball and Golf which are the four main sports Mizuno supplies products for.


Rather than serve as a traditional retail store, the site would have several experience activities to involve people and offer them a chance to test out Mizuno gear. The initial concept had a top-of-the-line digital swing analyzer There was also a selfie wall made of hundreds of Mizuno baseball bats.


Besides hosting the general public, the interior could be reset to presentations and company training sessions.

The refinement round adjusted the category locations and programing of the space. Added was a running and batting simulator for baseball and a craftsmanship area in the front where wood and leather work could be demoed.


Digital signage featured prominently in the space, with an entry media wall displaying video through a cutout Mizuno logo. A central seasonal focal, showing golf in this case, is wrapped with a media display spanning the interior wall and ceiling.