Hess – Prototype Convenience Store Architecture
20+ years of experience developing and visualizing ideas for brand environments.
retail design,brand environments,brand architecture,interior design,architectural rendering
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Hess – Prototype Convenience Store Architecture

Creating a new synergy between brand identity and store architecture

Hess Petroleum was looking to update their convenience store architecture to create a more recognizable silhouette and open storefront. This project spanned from developing ideas through to refined renderings of the concepts which would ultimately lead to a prototype location being built. The ideas explored a number different shape combinations and signage placement. Ultimately a storefront that had a lot of glass and a defined sign totem was selected as the final design direction.

Following this project, there was a decision to explore the creation of a new C-Store brand separated from the Hess name. This needed to have its own architectural vocabulary so these concepts were produced to explore what that could be.