Merck Pharma wanted to create a consolidated pain relief product presentation and had the opportunity to show Walmart what that might look like. Existing in-store endcaps were largely used for promotion and Merck saw an opportunity to tell a broader story. With only a couple days notice, these concepts were developed to show distinctive visual and organizational approaches to creating a category anchor endcap.
The overall goals were to create better shape read and an intuitive product organizational strategy supported by graphics and color blocking.